Project summary:

Business description:
Public relations, Shropshire

Services provided:
Web design
Content management

Brief:
The SCPR website was a redesign of the clients' existing web presence to reflect their commitment to addressing Disablitity Discrimination Act and other accessibility issues within their own field of expertise. We had already worked with them on a number of projects, including some for charitable organisations working with the elderly and disadvantaged, drawing heavily upon SCPR's expertise in writing plain English. Similarly, this site had to be simple to navigate and easy to understand.

The previous website had been built using Flash, a dynamic web package but not ideally suited for this type of site due to problems concerning accessibility. In order there was some degree of consistency, our design expanded upon SCPR's long-standing brand identity but greatly simplified the design approach. From the outset we made provision to integrate a robust content management system for the text areas of the website. After all, who better than a PR company to keep the content of their website up-to-date and interesting!

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